在essay论文写作过程中，Introduction部分对新生来说确实是写作难点，套用模板的人不在少数。要知道Introduction部分应该提供一个关于Essay主题的简要概述和进行研究的原因，通常占论文字数的10-15％。为了帮助大家写好introduction部分，本文为大家分享2篇论文introduction模板。
Anexamplefromaccountingfinance
IntroductionThisreportprovidesinformationobtainedthroughratioanalysis,regardingtheprofitability,liquidityandfinancialstabilityofOutdoorEquipmentLtdfortheyears1993-1995.Thisreportwillpayparticularattentiontotheearningpower,liquidityandcreditmanagement,inventorymanagementanddebtmanagement,andwillhighlightmajorstrengthsandweaknesseswhileofferingsomeexplanationforobservedchanges.ThereportwillcommentontheprospectsofthecompanyandmakerecommendationsthatwouldimproveOutdoorEquipmentsLtdscurrentperformance.Theseobservationsdohavelimitationswhichwillbenoted.Thisreportwillexplainhowacashflowstatementandaprospectuscouldenhanceanalysis.
termsofreferencemethods
termsofreferenceandoutlineofreportsstructure
outlineofreportsstructure
ExcerptfromWoodward-Kron,R.(1997)WritinginCommerce:aguidetoassistCommercestudentswithassignmentwriting,(Revisededition),CentrefortheAdvancementofTeachingandLearning,TheUniversityofNewcastle.
以上一篇关于会计财务essay的introduction模板，下面我们来看一篇关于marketing的introduction模板。
Anexamplefrommarketing
InAustraliathereareclosetoonemillionbusinessbuyers.Thisisfarshortofapproximately18millionconsumersbutthetotalsalesvolumeinthebusinessmarketfarsurpassesthetotalsalestotheconsumermarket.Althoughbusinessbuyingbehaviourandconsumerbuyingbehaviouraresimilarbecausetheybothinvolveindividualsmakingpurchasingdecisions,thedifferencesbetweenthebuyingbehavioursofthesegroupsisofgreatersignificance.Thesedifferencesareimportantinunderstandingthebehaviourofbusinessbuyingandconsumerbuyingmarkets.
OfficeworksisabranchofAustraliasleadingretailgroupColesMyerLtd.Launchedin1994,itwasaimedtocaterspecificallyfortheneedsofsmallbusiness,thehomeofficeandstudents.Ithasapproximately40storesandiscontinuallyaddingnewstoresAustraliawide.Itsrangeofproductsincludeallofficesuppliessuchasstationary,computersandotherbusinessmachines,furnitureandofficekitchenandbathroomsupplies.Officeworksisacompanythatexperiencesbothconsumerbuyingandbusinessbuying.Officeworkswillbeusedasanexampleinthisreporttoillustratethedifferencebetweenconsumerandbusinessbuyingbehaviour.Itsmarketingstrategywillbeassessedtoseehowitincorporatesandhasbeeninfluencedbybothconsumerandbusinessbuyers.Finally,recommendationswillbemadeabouthowitsmarketingstrategycouldbeexpandedtofurthermeettheneedsofbusinessbuyers.
Backgroundtotheresearchproblem
Statementoftheresearchproblem
Backgroundtothecasestudy
Relationshipbetweenthecasestudyandtheresearchproblemhighlighted.
Outlineofreportsstructure
以上就是两篇introduction模板范文，表格左边内容为introduction内容，右边内容为introduction写作分析，通过不同颜色来为大家分析introduction怎么写。希望对大家有所帮助。
